Groceries and Real Estate? RE/MAX New England to Open Offices in CT, MA, RI Stop & Shop Locations
January 28th, 2010 categories: Real Estate Industry
Yesterday, RE/MAX New England announced it will be partnering with Stop & Shop to open up to 17 in-store branches.
I don’t get it. I get banking at the grocery store. I get renting a movie. I get the need for a pharmacy.
But real estate transactions don’t really qualify as a “quick stop.”
And I can’t imagine that the RE/MAX brand, which is built largely upon the experience and expertise of its seasoned agents, will benefit from this. I have trouble imagining top agents doing business in this environment. I also have trouble imagining that a lot of potential buyers and sellers will be drawn in if there isn’t that quick transaction (check cashing, ATM,etc) to attract them.
What I really think this about is RE/MAX opening more offices and getting more agents. More offices and agents=more fees to RE/MAX. Not a bad thing but if “more” lowers the quality of agent and level of service, then I think RE/MAX is compromising the very thing that attracts many agents and customers to its brand.
But I hope I’m wrong…maybe you’ll see me next year at your neighborhood Stop & Shop. Always the optimist, at least I won’t have to go far to get a cup of coffee or deposit my commission checks.
Read The Real Estate Bloggers post, I’ll Take Some Eggs, A Gallon of Milk and a 3 Bedroom Ranch.
